The Importance of Goal Setting In The Workplace

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Goal setting in the workplace is imperative for business success. Not only does the business as a whole need to have goals, but these goals also need to be broken down into smaller goals and milestones to be achieved along the way to reaching those bigger goals. There also needs to be goals set for those in your employ. After all, business goals are largely achieved through the efforts of your workforce. Therefore, it’s important to set important, yet achievable goals for the members of your team to focus on.

Give Team Members A Shared Vision

Convey the company’s vision, goals and objectives with your employees so everyone knows what they are and can share in that vision. Once the team understands the ultimate objectives moving forward in both the short term and the long term, you can then set individuals and teams certain goals and milestones to reach in order to bring the ultimate goal closer to reality.

Sharing the vision is a practical way of helping everyone feel more connected with the company, what it represents and what it wants to achieve.

High Rate Of Success

In order to achieve a high rate of success, goals need to be both achievable and measurable. It’s always a good idea to set deadlines for goals and milestones, whether time is of the essence or not. It’s been proven that humans perform better and become more focused on goals that have an end date. Goals that are open-ended simply may never be accomplished. As each goal is reached and ticked off the list, immediately present employees with their next target to acquire.

Motivate Your Team

In order to keep your team of employees goal-focused and motivated to achieve the goals you set for them, there’s got to be something in it for them other than getting a pat on the back and keeping their jobs.

Assign bonuses and incentives to the goals. These could be bonuses for every goal accomplished or, alternatively, you could create some friendly competition by offering a reward for the first individual or team to achieve a set milestone for the company. People are often motivated by a reward that awaits them after they’ve put in the effort and bonuses (monetary or otherwise) are the perfect way to keep everyone motivated and forging ahead.

Manage Employee Workloads

Goal setting also helps to manage employee workloads. On one hand, staff more clearly understand what’s required of them and where most of their efforts should be focused each day. Setting goals also assists in making the overall workload fairer. Instead of one person being overloaded with work while others may slacken off, everyone will know their role and, motivated by the potential of rewards down the track, every employee will be more willing to put in a solid day’s work and do their fair share.

Monitor Performance

Setting goals is a start but everything needs to be regularly monitored to determine how much progress is being made. If you’ve set timelines to achieve various milestones, are things on track or lagging behind? Are there team members who are ahead of schedule while others are floundering in their wake?

To have the best chance of achieving a set goal, performance has to be monitored to keep everything on target and on schedule. If necessary, provide even more motivation for your employees.


Having business goals and assigning individual goals is vital to keep a business progressing, improving and generally moving forward. Work out the major goals for your company and then assign achievable tasks to your employees, with incentives to keep them focused and motivated.

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To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.