Survey Fatigue Is a Bad Excuse

Survey Fatigue is Bad excuse

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In an article we published answering the question on how often should you survey your employees, we shared that survey fatigue occurs when it becomes clear to employees that leadership doesn’t take their feedback into consideration.

If you’re an HR professional, you know how important it is to survey your employees, especially at this time.

So how do you avoid employee survey fatigue?

Here are the five most important things you can do to jump-start your feedback loop and put the excuse of survey fatigue to bed forever:

How to avoid employee survey fatigue

1. Thank people

Your people are busy, but they care about their work, workplace and teammates so much that they took the time to provide feedback on the experiences they’re having. Thank them like you would if they had handed you their survey as they walked out of a meeting.

This is so critical because it demonstrates you value their time and their feedback. The power of the “thank you” is doubled because it will both ensure they continue to provide feedback in the future and encourage more people to participate the next time they’re invited.

2. Communicate

After a survey closes, maybe as part of the thank you in #1, let people know what will happen next…and then make sure to follow through.

3. Create links between surveys and programs

This is the single most powerful thing you can do to eliminate survey fatigue. Nothing causes people to stop responding to surveys more than a feeling that no one does anything with the feedback.

What’s important to remember here is not whether you think you’re acting on this feedback, but whether your people think so. Ensure they know how new programs and procedures relate back to feedback that was provided.

4. Leverage data from multiple sources

It’s a best practice to leverage more than one source of data to inform your people programs and practices. (For the record, adding the Great Place to Work® Trust Index® survey into your employee engagement and talent management strategies is a best practice, too. It allows you to quantify your employee experience and hopefully earn Certification as a great workplace… bonus!)

In creating connections between the results of your different surveys, you’ll demonstrate that you’re listening, that collecting feedback will be an ongoing process, and that you’re committed to better understanding and focusing on the areas most important to creating a great employee experience for everyone.

5. Get specific

You can optimize the analytics of the Trust Index survey by adding custom elements to take a pulse on the concepts, behaviors, or populations(s) that you identified as noteworthy from previous surveys, or to set baselines for future comparison.

Doing this ensures that in a single survey you will get a sharper view into the employee experience. You’ll also earn recognition as Great Place to Work-Certified™, and benchmark your culture against our proven For All™ Model and Methodology.

Getting specific also helps you check in on whether any changes you’ve made or actions you’ve taken based on previous feedback are having the impact you expected.

If you would like to discuss how to create a company culture where feedback drives action at your company, please reach out. We’d love to help.

Paul Wolcott

Paul Wolcott is President of Great Place to Work®. Paul leads the company’s efforts to expand the people analytics capabilities as co-creator and product strategist of Emprising, Great Place to Work’s employee experience SaaS platform. He has 20 years of experience leading teams, delivering solutions to complex challenges and improving the performance of organizations.

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To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.